Mission
Creating
plant-based products
that help you reduce
your impact on the planet
Creating plant-based products that help you reduce your impact on the planet
Nature has given us so much. It’s about time we pay some respect. Starting with softening the impact our household products have on the planet and making them more affordable. That’s why we’re here.
What we stand for
Rooted in Nature
The natural world inspires us. You see it on our packaging. You smell it in our scents. You feel it with our plant-based formulas. Our laundry detergent is 67% and our fabric softener is 71% USDA biobased.
Earthly Performance
Nature is powerful. Our specialty is bottling it up to create plant-based products that do more than work. They really work.
Always Improving
Every decision we make is made with the planet in mind. We’re always working on improving in the name of sustainability.
Our Vision for the Future
What it means to be sustainable is constantly changing—which means we’re constantly changing, too. To help keep ourselves accountable, we’re being transparent with our goals. They require a lot of work, but we're in it for the long haul.
Today
Up to 25% post-consumer recycled plastic (PCR) and 0% landfill waste thanks to responsible manufacturing
2022 Goals
Reach 100% PCR use
2025 Goals
Launch new, renewable packaging. Yep. We're already working on ideas for this
2040 Goals
Reach our biggest goal to date: be completely carbon neutral
NET ZERO
CARBON BY 2040
We’re working towards zero carbon—10 years ahead of the Paris Agreement—by lessening the impact our household products have on the planet.
NET ZERO
CARBON BY 2040
We’re working towards zero carbon—10 years ahead of the Paris Agreement—by lessening the impact our household products have on the planet.
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