Mission

Creating
plant-based products
that help you reduce
your impact on the planet.

Creating plant-based

products that help you reduce your impact on the planet.

Nature has given us so much. It’s about time we pay some respect. Starting with softening the impact our household products have on the planet and making them more affordable . That’s why we’re here.

What we stand for

Rooted in Nature

Rooted in Nature

The natural world inspires us. You see it on our packaging. You smell it in our scents. You feel it with our plant-based formulas.

Earthly Performance

Earthly Performance

Nature is powerful. Our specialty is bottling it up to create plant-based products that do more than work. They really work.

Evergreen Improvement

Evergreen Improvement

Every decision we make is made with the planet in mind. We’re always working on improving in the name of sustainability.

Our Vision for the Future

What it means to be sustainable is constantly changing—which means we’re constantly changing, too. To help keep ourselves accountable, we’re being transparent with our goals. They require a lot of work, but we're in it for the long haul.

Today

Up to 25% post-consumer recycled plastic (PCR) and 0% landfill waste thanks to responsible manufacturing

2022 Goals

Reach 100% PCR use

2025 Goals

Launch new, renewable packaging. Yep. We're already working on ideas for this

2040 Goals

Reach our biggest goal to date: be completely carbon neutral

NET ZERO
CARBON BY 2040

We’re working towards zero carbon—10 years ahead of the Paris Agreement—by lessening the impact our household products have on the planet.

NET ZERO
CARBON BY 2040

We’re working towards zero carbon—10 years ahead of the Paris Agreement—by lessening the impact our household products have on the planet.

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