We Work With Nature—Not Against It

We Work With Nature—Not
Against It

Nature provides the plant-based ingredients. Our scientists do the rest.

This is what our thoughtfully designed formulas are made of:

What We Use

Fatty Alcohol

  • What is it? Cleaning agent derived from plants.
  • What does it do? Helps remove dirt, stains and bad smells.

Protease, Amylase, Mannanase

  • What is it? Bioenzymes of natural origin.
  • What does it do? Catalyses the removal of various soils (protease: protein stains, amylase: starch stains, lipase: grease/oil stains).

Dipalmitoylethyl Hydroxyethylmonium Methosulfate

  • What is it? Softening agent derived from plants.
  • What does it do? Deposits on fabrics to enhace softness and control static electricity.

Lactic Acid

  • What is it? Active agent derived from plants.
  • What does it do? Preserves products from bacterial spoilage during transit and storage.

Sodium Laureth Sulfate

  • What is it? Plant-derived cleaning agent.
  • What does it do? Surface-active agent helps remove dirt, stains, and bad smells.

Calcium Chloride

  • What is it? Inorganic salt.
  • What does it do? ? Adjusts the concentration of ingredients in a product to deliver target benefits. 

What We Don't Use


  • What is it? Polymers or synthetic pigments.
  • What does it do? They certainly don’t clean or freshen. In fact, some dyes are not easily degradable in water.

Disodium Distyrylbiphenyl Disulfonate

  • What is it? Synthetic optical brightener.
  • What does it do? Synthetic ingredients that absorb light to give an artificial white effect on clothes.

Viscosity Adjuster

  • What is it? Density modifier, derived from petroleum.
  • What does it do? Substances that alter the viscosity of the product without impacting the cleaning performance.

Synthetic Stabilizers

  • What is it? Synthetics stabilizers.
  • What does it do? Substances used to stabilize products with oil in water, such as softeners, which are usually rich in fragrant oils.


  • What is it? Strong disinfectant agent.
  • What does it do? Standard chlorine bleach that may be present in other more aggressive cleaners.

Sodium C10-13 Alkyl Benzenesulphonate

  • What is it? Petroleum-derived surfactant.
  • What does it do? Provides a deep clean—and has a greater cleaning effect when combined with others.

Why Our Scents Smell So Good


Who makes our nature-
inspired scents?

We work with expert perfumers to craft our long-lasting scents. They do have a nose for that sort of thing, after all.

What goes into making
our infused
essential oils?

We only make high-quality essential oils, so we rely on real-deal ingredients: stems and flowers. Then, those botanicals are boiled in order to capture the vapor and extract all the smell-goods. (FYI: We don’t use artificial solvents during this process, which is why the final scents are so aromatic.)



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